Mindblown: a blog about philosophy.
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The Future of Work – a creative agency perspective: Employee Value Proposition
The Future of Work is a hot topic within Australia and around the world. The Covid-19 pandemic has brought about a radical shift in not only how we approach work but also our views on what is truly important. In this blog series, we talk about the Future of Work in a creative agency and…
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Creative Coffs comes alive!
With an offer of live music, fabulous drinks and tasty bites, Alykat Creative Gallery & Studio invited creative Coffs Harbour locals to celebrate the opening of her Australian Summer Exhibition, with a Park Lane Session. Reminiscent of Melbourne or Inner Sydney street parties, the creative Coffs creative community came together to activate Park Lane in…
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Destination Branding – Where Place Inspires Brand
When you think of a destination, you may think of it’s unique offering, how you felt when you last visited, or what you envision as a likely experience. These thoughts will likely be highly influenced as a result of strong destination branding or lack of.
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Why Brand is more than just a logo.
When you think of branding, you may think visually of colour palettes, font types and logos. Brands, however, have many more characteristics. Brands are essentially personalities for businesses. A brand is just as much a collection of associations that people have about a product or business, as it is about the story that brings them…
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Shopify Online Store 2.0 launches – What this means for online store owners.
Shopify online store 2.0 is here, but what does that mean for your online store? You may already have a Shopify store as part of your ecommerce web presence, or perhaps you have an online store on another platform or are a new ecommerce brand wanting to launch one. You may have heard of the…
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Digital Marketing Case Study: Pansabella Providores
“We achieved some fantastic business results… our website sales doubled, ROI was incredible!”
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Coast proud to be named as Major Sponsor of the 2021 Screenwave International Film Festival (SWIFF’21).
Coast championing creativity in the Coffs Coast.
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Content Marketing 101: Part 2 – How to maximise your content marketing efforts.
Part one of this blog series explored the ins and outs of content marketing and why it is so important for your brand. Now, let’s look at some practical applications and how you can maximise your content marketing efforts.
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Content Marketing 101: Part 1 – What is it all about?
Content marketing is both the creation and distribution of content that ensures a positive customer experience and ultimately, a positive return on investment. Often described as ‘the sweet spot’ in marketing, it is designed to facilitate a positive value exchange between the brand and consumer. Here’s what we mean…