Mindblown: a blog about philosophy.
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PWA’s: Time to learn what all the fuss is about
Since their rise to prominence back in 2015, PWAs – or Progressive Web Apps – have taken the tech world by storm. So, what are they, how do they work and why should you choose it over a native app? Here’s everything you need to know.
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Hot Desk at the ‘Happy Place’
Coast agency is home to an incredibly talented group of young creatives, each with their own unique gifts and abilities. Our collaborative and closely knit culture is what enables the various hues of colourful characters to come together and bring Coast to life each and every day. To represent this culture, and also the creative…
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When a brand meets an architect
Many of us are familiar with the branding process, which focuses on establishing a reputation or ‘gut feeling’ about a product, service or company. Jeff Bezos, the founder of Amazon.com, has said that “your brand is what other people say about you when you’re not in the room”, which is why there is so much…
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Tools for creativity: ‘The Six Thinking Hats’
Hands down, one of the most important steps of the creative process would be the brainstorm session. In a world that is changing rapidly, this is a critical time for people to generate ideas and create new concepts, as they respond to change and move forward. We know that these sessions need to produce results. …
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Business Pivoting Series Part 3: How to connect with specific audiences within your target market
By understanding who you’re speaking to and crafting relevant messaging to reach them could quickly equate to higher conversion rates, and in turn, build a more powerful brand.
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Business Pivoting Series Part 2: How to define and engage a target market that your business can focus on to thrive
By defining a specific, well-defined group of people, or target market, you will be able to develop products, services, and marketing campaigns. This will allow your business to cut through the noise.
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Camp Coast 2020!
Sometimes you get lucky… and I don’t mean luck as in finding a gold coin on the footpath or realising that you have a whole tub of uneaten ice cream in the freezer that you totally forgot about! I think at Coast, luck is more than that; it’s getting to do a job we love…
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Business Pivoting Series Part 1: The difference between target markets and audiences
As business owners and operators in a continually changing world, many of us are adjusting our strategies in response to the current health crisis. With so many questions around how to target and connect with shifting markets and how to pivot offerings, we know this makes running your business very confusing.
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Business Pivoting Series: How to target, connect and offer value to shifting markets.
As business owners and operators in a continually changing world, many of us are adjusting our strategies in response to the current health crisis. With so many questions around how to target and connect with shifting markets and how to pivot offerings, we know this makes running your business very confusing. More than ever, marketing…