Brand Strategy

A thoughtful brand strategy is your most powerful differentiator. It's the blueprint that transforms your business from what you do into who you are. At Coast, we craft brand strategies that give you a solid framework for positioning – ensuring your brand is not just seen, but felt and remembered. Your logo is what people see, your brand is what people feel. We help you blend visual elements (logo, colours, typography) with emotional resonance to create meaningful connections with your target audience.

Crafting Unforgettable Brand Experiences

Our Brand Strategy service is a comprehensive approach that delves deep into the core of your business, uncovering your unique value proposition, target audience, and competitive edge. Through meticulous research, market analysis, and creative ideation, we develop a cohesive brand identity that resonates with your customers and sets you apart from the competition.

Our process begins with an in-depth discovery phase, where we immerse ourselves in your company’s history, mission, and aspirations. We conduct stakeholder interviews, market research, and competitive analysis to gain a thorough understanding of your industry landscape and target audience.

Armed with these insights, our team of seasoned brand strategists and creative experts collaborates to craft a compelling brand narrative that captures the essence of your business. We develop a comprehensive brand strategy that encompasses visual identity, messaging, tone of voice, and brand guidelines, ensuring consistency across all touchpoints.

Our Work

Reimagining Coffs Harbour Women’s Health Centre; A complete Health Voyage

The Coast team was thrilled to work with GenHealth, Coffs Harbour Women's Centre and HeadSpace Coffs Harbour as they reimagined...

Thinkabout

Thinkabout is a growing agency specialising in idea-driven content. They love to bring out creativity within the people they work...

Crossmaglen Public School Brand Repositioning

Crossmaglen Public School is nestled in the foothills of the Crossmaglen Valley on the NSW Mid North Coast. The school...

What Our Clients Say.

Siman McPherson : : Sustainable Forest Management

"Surely Coffs Harbours best website design and digital marketing company! A very talented team who deliver above expectations. Always punctual, organised and they really know their work! We look forward to working with them ongoing with our digital marketing needs."

Brooke & Axel : : Pinos Empanadas

"We are thrilled with our new logo! Coast were wonderful to work with and truly captured the vibe we wanted. As new business owners, the branding process felt daunting, but we’re so grateful to have found Jena and her team. She guided us through each step and was patient when we struggled to articulate our vision. We can't wait to showcase our logo! I highly recommend Coast."

Hannah & Beck : : Dukes

"Jena and Mitch were amazing to work with! We have been in and around the marketing industry for over 10 years and have never had such a seamless experience. From the first meeting to the final presentation - it was so enjoyable, and they completely understood what we were wanting to achieve and absolutely nailed the brief. Highly recommend for any business or individual who is looking for any branding, web or overall business strategy work. We would 100% work with them again (we actually have continued to work with them on the brand rollout). Love your work guys! Beck and Han. Xo"

Brendan Graetz : : North Coast Power + Water

"As a busy small business owner, I have found it very hard to focus on our Marketing internally, but having the team at Coast guiding me through weekly workshopping and interactive sessions, we have developed some really good strategic plans for the future. I would highly recommend anybody looking to review or renew their branding, marketing messaging, strategic planning, understanding their customers better or to develop a new and targeted digital strategy, to reach out to Coast... Their pricing is fair, and their knowledge and dedication to success is great. I am glad I did, and I am sure it will be the start of many projects together into the future."

Michael Butler : : Thinkabout

"I couldn't be happier with the branding work Coast did for me. From concept to final development the team was responsive, creative and professional. Highly recommended."

Courtney Nolan : : Courtney Nolan Coach

"What a wonderful experience! Mitch and Jena were seriously amazing for my brand refresh. I felt completely heard and in great hands for the exciting new direction my business is now heading. Would highly recommend Mitch to anyone looking for Branding and Graphics anything. Stoked with the final product and will 100% be back when I need more work done :)"

What are you waiting for? Lets make some magic. Book a free meeting today

What are you waiting for?

Let's make some magic!

Book a free meeting today

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