Tag: Brand Identity
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Destination Branding – Where Place Inspires Brand
When you think of a destination, you may think of it’s unique offering, how you felt when you last visited, or what you envision as a likely experience. These thoughts will likely be highly influenced as a result of strong destination branding or lack of.
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Why Brand is more than just a logo.
When you think of branding, you may think visually of colour palettes, font types and logos. Brands, however, have many more characteristics. Brands are essentially personalities for businesses. A brand is just as much a collection of associations that people have about a product or business, as it is about the story that brings them…