Tag: creative tools
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Content Marketing 101: Part 2 – How to maximise your content marketing efforts.
Part one of this blog series explored the ins and outs of content marketing and why it is so important for your brand. Now, let’s look at some practical applications and how you can maximise your content marketing efforts.
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Content Marketing 101: Part 1 – What is it all about?
Content marketing is both the creation and distribution of content that ensures a positive customer experience and ultimately, a positive return on investment. Often described as ‘the sweet spot’ in marketing, it is designed to facilitate a positive value exchange between the brand and consumer. Here’s what we mean…
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PWA’s: Time to learn what all the fuss is about
Since their rise to prominence back in 2015, PWAs – or Progressive Web Apps – have taken the tech world by storm. So, what are they, how do they work and why should you choose it over a native app? Here’s everything you need to know.
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Hot Desk at the ‘Happy Place’
Coast agency is home to an incredibly talented group of young creatives, each with their own unique gifts and abilities. Our collaborative and closely knit culture is what enables the various hues of colourful characters to come together and bring Coast to life each and every day. To represent this culture, and also the creative…
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When a brand meets an architect
Many of us are familiar with the branding process, which focuses on establishing a reputation or ‘gut feeling’ about a product, service or company. Jeff Bezos, the founder of Amazon.com, has said that “your brand is what other people say about you when you’re not in the room”, which is why there is so much…
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Tools for creativity: ‘The Six Thinking Hats’
Hands down, one of the most important steps of the creative process would be the brainstorm session. In a world that is changing rapidly, this is a critical time for people to generate ideas and create new concepts, as they respond to change and move forward. We know that these sessions need to produce results. …