Tag: digitalstrategy
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Destination Branding – Where Place Inspires Brand
When you think of a destination, you may think of it’s unique offering, how you felt when you last visited, or what you envision as a likely experience. These thoughts will likely be highly influenced as a result of strong destination branding or lack of.
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Digital Marketing Case Study
Dominating Paid Search; How Coast helped Huskee achieve a positive return on their ad spend The Challenge. Main Objective: Increase conversions through Google Ad campaigns. Pain Point: Sales conversions unknown and average ad metrics*. Hurdles: The reusable coffee cup industry is highly competitive with a number of well known brands including KeepCup and Frank Green….
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Digital Marketing Case Study
Dominating Organic Search; How Coast helped Huskee rankhighly for multiple search terms, achieving first page results in ahighly competitive industry The Challenge. Main Objective: Increase the organic visibility within search results, driving quality site traffic and encouraging conversions. Pain Point: Website not appearing in or low down in results listings on Google for key search…
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Digital Marketing Case Study
The Challenge. Main Objective: Increase the organic visibility within search results andincrease the volume of traffic visiting the website Pain Point: Having a small presence within search engine rankings Hurdles: The wedding industry is highly competitive and difficult to rank within the first page of many search terms on the Google Search Engine Platform. Prior…