Tag: strategic thinking

Many of us are familiar with the branding process, which focuses on establishing a reputation or ‘gut feeling’ about a product, service or company. Jeff Bezos, the founder of Amazon.com, has said that “your brand is what other people say about you when you’re not in the room”, which is why there is so much…

Hands down, one of the most important steps of the creative process would be the brainstorm session. In a world that is changing rapidly, this is a critical time for people to generate ideas and create new concepts, as they respond to change and move forward. We know that these sessions need to produce results. …